One of the most vital albeit overlooked aspects while developing a website is - UX. Yes, you read that right! Sure, you have a great design and excellent performance, but it would all fall flat if you do not supplement it with good user experience. Improving the website UX can result in happier clients, greater conversions, increased revenues, and a better ROI. So, if you’re planning on establishing a strong identity in the online space, remember, it starts with your UX. What is UX? It is the enhancement of user satisfaction with a product by improving the usability, accessibility, ease of use and the pleasure provided during the interaction with the product. In other words, the experience of interaction with the website must be smooth, pleasant and hassle-free to provide a better UX. Here’s a guide to achieving a better UX for your website in simple ways: 1) Carry out a site review A complete analysis of your website will help establish where it stands and to identify areas of improvement. Identify any errors, broken links, and check if the navigation from one page to another is easy for visitors. You also need to measure parameters such as load speed to direct your efforts towards performance enhancement. 2) Analyze your competitors Give your customers a reason to choose you over competitors. To do this, start by analyzing competitor websites and focus on what they’re doing right and make your website even better. For instance, if they’ve got professional grade images, consider switching the low quality ones on your site. 3) Create content of value When visitors drop by your site, they’re there seeking solutions to their queries - and the best way you can do that is through content. Focus on revolving your content around solving user issues, giving them something useful and engaging to read. Don’t just lift content from other websites and reproduce it. Create something of real value to provide a better experience to users. 4) Personalize the experience It is vital to review customer behavior and preferences and base your design around it. Give your website a persona that reflects what you represent. For instance, if you’re a business selling kids clothes, a bright, attractive persona might help personalize the experience and seal the deal. 5) Devise and implement the right strategy It is important to plan out the deliverables and work towards it to improve the UX consistently. Maybe you’re looking to target a mobile audience or perhaps, aren’t happy with the website speed. Make sure you plan out your strategy clearly and allocate resources to achieve your goal. Unable to devise the right User Experience for your site? Hire professional UX designers from top web development company in Singapore.
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19/7/2017 02:52:57 pm
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AuthorExpertise in Web & Mobile App Development as done many projects in eCommerce, CMS, Dot Net, PHP technologies Archives
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