In September 2016, Apple announced that over 140 billion apps have been downloaded from its App store till date. With app downloads expected to double over the next few years, businesses worldwide - big and small - are scrambling to build a mobile application. However, only a very limited number of apps enjoy a reasonable level of success and are regularly used by customers. Clearly, it’s not enough to just build it - you must offer something of value with it to customers. You must conform to user expectations with your apps. Here are some of the top capabilities customers expect to have these days: Expect apps to provide a personalized service People are more likely to download it, if offers a string of useful, personalized services. Your application should, for example, be able to keep track of users' purchases, give them personalized recommendations, and allow them to book or order products in advance. You can provide a more personalized service by using push notifications geared to individual preferences. They want to be able to contact your business directly People believe a phone call placed directly to a customer representative is likely to get them better service. It must, therefore, should have features that let them contact you directly - preferably through phone calls, but also emails and contact forms. Users want to be rewarded for recurring purchases Customers, especially millennials, want to be rewarded for showing loyalty to your business. Your apps should offer loyalty points to repeat customers as a show of appreciation for their patronage. Also, they expect events or schemes like “scratch-to-win” contests from your business via the application. They want discounts and coupons People are more likely to download and use an app if you offer exclusive discounts and coupons to app users. Not only do coupons make users more likely to buy from you, but they also encourage users to feel better about your business. You need to carefully plan the strategy before executing it for maximum results. If your app still under-performs, get help from expertise Mobile App developers at Openwave - it’ll be worth the investment in the long run.
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AuthorExpertise in Web & Mobile App Development as done many projects in eCommerce, CMS, Dot Net, PHP technologies Archives
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