The Retail Industry has experienced a massive shift, moving from brick-and-mortar shops to the wonderland that is the internet. Customers are now courted online rather than on the streets and all aspects of life from shopping and entertainment to even interaction happen online. The shift might seem sudden and enormous to some, and newcomers to the field are sure to have a hard time grappling with it. Here are a few useful tips for those finding their footing on the web space. Narrow Down your Customer Pool for Marketing Having a rough grid of the kind of customers you want to invite to your site is pivotal when building your base. Get to know your customers by their background, and then set-up appropriate marketing channels that target the particular pool of visitors. Make the Website Clean and User-Friendly Visitors need to be impressed at the design of your site, but at the same time, not feel befuddled when navigating through it. Your website needs to have a dashing look, but also stay neat and user-friendly. Increase Influence through Pop-Ups Pop-ups, or hover ads, have a significant impact on your marketing operation. Apart from other advertising channels, implant a pop-up or two in your website. However, be careful not to overload the site with these ads as they tend to distract visitors from the substance of your service, and create hindrances for them. Exploit the Visual Element Regular content has a limited reach. On the internet, patience for reading runs low, and you need to use the visual dimension to trigger visitors’ interest. Incorporate images, animated graphs and also videos in the main page. This helps to conjure a more interactive environment that visitors are sure to like. Optimize Marketing Channels through Social Media Facebook, Twitter, and Google-Plus are more than just social networks, they are engines for marketing. Expand your web of influence through these channels. Keep a constant update feed on all of these channels, and ensure that you link them back to your website. Make a Statistical Approach The web brings the power of data by your side. Compile a regular, statistical evaluation of your performance to judge how you’re doing. This helps you identify flaws, and to build on your current performance. Customer Service is Critical The focus of your entire business should rest on the customer. Connect with them through social media channels, and also incorporate messaging or chatting interfaces on your website to give visitors the feeling that you’re listening to them. eCommerce has taken the world by storm, and to have a thriving business, you need to exploit the web. Openwave has decades of experience in bridging the online divide for retail stores and building success on the web B2B / B2C eCommerce. Partner with us to explore the possibilities and opportunities today.
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AuthorExpertise in Web & Mobile App Development as done many projects in eCommerce, CMS, Dot Net, PHP technologies Archives
October 2018
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