Conventional retail still exists, but is slowly, yet surely losing its prominence in the face of eCommerce. With consumers’ shopping preferences shifting, the eCommerce industry has recorded exponential growth, opening up new avenues for retailers to rake in a healthy stream of profits. But how does one get started on the right footing? Before launching your store, here are six things you must cross off your checklist: #1: Choose the right platform: There are several eCommerce platforms you can choose from. Opt for something that aligns with your needs, is easy to use, develop and deploy. Also, make sure the platform could be scaled to accommodate future expansion. Magento is a good option. #2: Set up a secure payment portal Without an efficient payment process in place, you cannot tap into the purchasing power of customers. The payment channel must easily integrate, and work well, irrespective of the user location. It’s also better to deploy multiple channels to give your customers the freedom of choosing an option they’re comfortable with. #3: Work out the delivery plan Whether you’re selling physical or virtual goods, you need to make sure that the customers get what they pay for – and at the right time. Shipping speed is crucial, and you’ll have to figure out a strategic plan to make sure the product reaches your customer promptly. #4: Devise your sales campaign Generate leads, set up ads, sell your brand, make people aware and drive them to your store. You can also use re-targeting as an efficient way to win back customers who’ve visited your site at least once. #5: Drive customer engagement Strive to build valuable relationships with customers. Stay connected with them on social media, address their queries or complaints, send newsletters, exclusive deals, share tips, or fun information. Make sure you set up provisions to boost engagement well before launch. #6: Include online reviews Most of the consumers take a look at reviews before buying online. You risk losing out on business if you do not offer online reviews on your store. Encourage buyers into leaving reviews, or even provide special incentives for them to do so. With these tips, you can get started off in the online retail space and head in the right direction. If you require professional help, you need to get in touch with expert eCommerce developers in Singapore to build a quality store and accelerate your business performance.
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Ever since the launch of the Play Store in 2008, the market has witnessed a staggering growth recording a whopping 2.8 million apps as of March 2017. The figure is a testimony to the fact that millions of business owners are now expanding into the Android space in a bid to cash in on the increasing use of mobile phones, as well as expand business outreach. From the coffee shop around the corner to the local beauty parlor, everyone seems to have an application these days - so, why shouldn’t you? If you’re still unsure, we’ll give you not one, but five reasons why: 1: Keeps your customers engaged The products/services you offer are of no consequence if you do not have an active channel to keep them hooked. A mobile app enables your customers to reach you whenever needed in real-time, thus enhancing their overall customer experience and turning them into repeat customers. 2: Offer dedicated support An Android application connects you with your users at all times, thus keeping communication open and accessible. If your customer has a query or a complaint, a simple message via the app will do the trick instead of necessitating the need for repeated phone calls. Better customer support translates into greater customer retention rates. 3: Marketing made easy Forget about distributing flyers or sending regular emails notifying your customers of exclusive deals and offers. Mobile apps can deliver impact messages through push notifications. Be it new offers, or important updates; a mobile app provides the easiest mode of communication with your customers. 4: Provides ease-of-use to customers Imagine having to make a phone call and making the person on the other end of the line get the order right, and compare that with ordering food with a few simple taps on an app. Android apps go a long way in enhancing service delivery and providing ease-of-use to customers. 5: Stand out amongst competitors At this point, not all of the businesses in your domain are likely to own an application. Taking advantage of this fact and building an app will give you a jump-start ahead of your competitors. Consumers are more likely to pick a brand that has a mobile application, instead of one that doesn’t. Today, building a mobile app is not a novelty, but a necessity. If you don’t know where to start, Openwave can assist you in developing an outstanding android application in Singapore. Our developers are well-versed with the nuances of Android app development. Get started today! |
AuthorExpertise in Web & Mobile App Development as done many projects in eCommerce, CMS, Dot Net, PHP technologies Archives
October 2018
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