The hospitality and dining industry is one that has posted growth every subsequent year. Today, people have increasing access to restaurants, eateries and a variety of cuisines. With the advent of smartphones and apps, a new mode of servicing customers has emerged. Businesses today are increasingly looking up to mobile apps as a great way of expanding the scope and reach of their service. If you are the owner of a restaurant, then here’s why you should invest in restaurant app development: Increased Visibility: By investing in restaurant app development, the visibility of the brand increases manifold. This is because apps tend to have better traction on the internet and social media and their popularity soar after reaching a critical mass. This is faster than traditional marketing channels such as radio ads and TV ads. Location-Based Targeting: For restaurant chains that have their eateries across a city, using an app can increase the reach of their business by directing users from nearby localities to the restaurant chain. The restaurant can also be used as a hub to door deliver food to nearby localities. Loyalty & Referral Programs: Customer loyalty can be incentivized by offering special deals and coupons to regulars. This helps retain regulars and brings back more footfalls during lean periods. Mobile applications can also be used to send out referrals that add newer customers to the network. The “Cool” Tag: A significant chunk of the customer base of restaurant apps consist of millennials who consider app-delivered food “The cool”-way of eating. From house-parties to study-sessions, the GenY relies on mobile apps to free them from hunger pangs. The other segment of the audience comprises of busy professionals who lack the time for cooking. More Seats Filled: By providing with functionality such as “table reservations” and “pre-ordering”, restaurants can convince their customers to dine-in at the restaurant by booking in advance. This helps businesses optimize their seating arrangements to handle the surge and serve more customers per hour. Are you convinced about the importance of building a dedicated app for your eatery? Then get in touch with Openwave. We are a renowned IT solutions provider offering mobile application development in Singapore. Our team of developers has immense experience in restaurant app development and can build custom applications that are tailor-made for your business needs.
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AuthorExpertise in Web & Mobile App Development as done many projects in eCommerce, CMS, Dot Net, PHP technologies Archives
October 2018
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